"High prices are actually number one, if you ask gamers.
Perry calls out price as a major huge hurdle for sharing. If WoW was a Facebook app it would've come out in 67th place. In the same month Cataclysm sold 4.7m units and Cityville debuted on Facebook and signed up 100m users. Magazine adds don't seem to be working either.'" These billboards just don't seem to be working. "If I was an investor at a traditional game company and I was calling up the CEO, I would say 'how are you going to get us to 100 million users? What seems to be the plan. That means they did a great job at getting to the core audience, but not everyone else." So guess what happened next? It had the biggest sales drop off in entertainment history. "Another example is Call of Duty: Black Ops. Counting all 12 million lost subscribers and it would only rank in 18th place." The same month Cityville came out and it debuted on Facebook and signed up 100 million users.
The best one month debut ever for a PC game, which is pretty great, right? Not really. "It sold 4.7 million units in its first month. Perry cited World of Warcraft: Cataclysm as a prime example of this phenomenon. The problem is there's so much friction that you can't share it as easily as some of these other games. That's because MMORPG s are the only retail social games. Regarding MMOs, Perry stated that "81 per cent play with friends and family, 75 per cent make good friends with other players, and one in 10 actually end up in a physical relationships. Speaking last week at Cloud Gaming Conference USA, Gaikai CEO David Perry claimed that friction is the biggest obstacle holding gaming back from breaching the mainstream.
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